How Our Community Came Together While Apart During Covid
In a matter of months, the whole world changed. What started with expectancy and excitement when ringing in the new year of 2020, quickly shifted to a year of questions and unknowns, changing the trajectory of the world as we know it for years to come. Today, the memory of spending weeks and months confined to our homes will be forever ingrained into our memories, a permanent fixture in the stories our children will tell. It wasn’t just a solitary issue, affecting one region or country. The global pandemic of COVID-19 was something everyone all over the world experienced together.
Making Memories and Special Moments Through a Time of Uncertainty
In the future, we will look back on this time and realize that we were given opportunities to make memories that were unique, creative and priceless. We were able to capture perspectives of positivity and shine light into a time of great uncertainty and fear for many. As a company in the business of propelling life, we believe in relationships and the power of cultivating rich connections. Whether in person or through on-screen communications through that season, the bright, smiling faces of our Aqua-Tots families and staff were something that we will always treasure with pride, nostalgia and gratitude.
How We Stayed Connected and Inspired During Covid
When our businesses temporarily closed their doors in 2020, we had the potential to lose much more than swim lessons, routines and revenue. We were torn with the loss of the community that we held so near and dear to our heart. Our core values have always prioritized relationships over profits, and removing people from the equation of our daily lives, stretched our resolve to connect, communicate and offer care.
So, our teams united and brainstormed. All over the world, from every culture, Aqua-Tots staff arose to teach water safety skills from their living rooms and empty swim schools, creating fun, interactive, printable games and lessons. Soon, parents and children were able to fill the hours at home as instructors read splashtastic bedtime and naptime stories to tots, played games over Facebook live and checked in over the phone. Together, we exercised, learned, grew and maintained the culture of our company. Although the kiddos and individuals vary from school to school, state to state, and country to county, the spirit and culture of Aqua-Tots remained as one. The beauty of community wasn’t lost, it simply took new shape through these days, in ways we could never have imagined. And it was more precious than we could ever have dreamed.
Now that our schools have reopened their doors and families have returned to swim lessons, we want you to know that we’re still in this together. We always have been, because together, we are safer, stronger and better. Today, more than ever, we appreciate togetherness and community. Thank you for being a part of our family. It really is about so much more than swim lessons.