Aqua-Tots Swim Schools Franchise Opportunities

Propelling lives worldwide, one swim school at a time.

What We Offer

Simply put, we offer swim lessons to children of all ages and abilities as early as 4 months old. We offer a place for parents to come for peace of mind, knowing that they are doing everything they can to keep their children safe in and around the water for a lifetime. We offer people opportunities that look a lot like everyday jobs at first, but quickly evolve into lifelong friendships.

And we offer entrepreneurs a platform to dream, an opportunity to own something that does more than just pay the bills and check the “work box.” We offer a commitment to walk beside our owners, because their families becomes our family. And we mean that. This is about people. Every single day.

How It All Started 

We may have been the first swim school franchise then, and we may be the largest swim school franchise now, but it all started in a pool. But not one of the indoor, 90 degree Aqua-Tots pools that kids have come to expect over the last 28 years. No, it began in a community pool in Tempe, Arizona, where one teenage lifeguard taught one single lesson, and a dream was born.

At a time when quality childhood swim lessons were a novelty, Ron and Jane Sciarro created a different kind of swim experience. In borrowed backyard pools and rented hotel facilities around the greater Phoenix area, the Sciarros offered parents a place where they could be heard, where their goals for their kids in the water weren’t simply a wishlist, but a commitment. And Aqua-Tots took off!

By 2004, the idea of a year-round swim program had made its way into the hearts and minds of parents everywhere, and with the help of Paul and Heather Preston, the first Aqua-Tots Swim Schools location opened in Mesa, Arizona, followed quickly by the first franchise location in 2007.

Today Aqua-Tots serves over 100 communities worldwide, and our commitment to people is exactly the same as it was in 1991. We are committed to seeing individuals reach their goals, in the water and out. Whether moving through swim levels or building a business, we are dedicated to treating all people with the same support, care, intentionality and diligent execution that we offer to all of our swim school families and franchise owners.

After all, it’s about so much more than swim lessons. It’s about propelling lives, one swim lesson at a time.

Why Aqua-Tots
Recognizable Brand Name

A strong, relevant brand is one that happens over years of building credibility, recognition and loyalty. Everything goes hand-in-hand. Aqua-Tots Swim Schools is THE largest swim school franchise in the world because it has been THE trusted name in the swim school industry since 1991 with over 100 locations worldwide and counting.

Our Proven Curriculum 28 Years In The Making and Trusted Worldwide

We teach 5 million swim lessons annually across the globe, which gives Aqua-Tots a unique perspective and the ability to gain insights and determine trends based on our unparalleled experience and the sheer number of children we teach in the U.S. and around the world.

Our Intentional Facility Design

Aqua-Tots’ year-round, indoor facilities feature state-of-the art design and 90 degree pools, purposefully created by the Aqua-Tots design and construction team who are dedicated to building quality schools that are on time and on budget.

Site Selection & Construction

Aqua-Tots Swim Schools is highly skilled in the study of demographic data, population trends and school performance, offering comprehensive space planning to ensure efficiency as the most effective school in each community, while taking into account the local culture and customs. Our preferred architects, general contractors and pool builders have proven success throughout the U.S. and Internationally, while our preferred suppliers and vendors have years of experience partnering with Aqua-Tots and ensuring products and services meet expectations.

Operational Infrastructure

Our dedicated in-house teams provide unparalleled Marketing and Operations support in order to assist franchise owners in reaching their entrepreneurial goals, while they build and develop their businesses. Franchise owners have access to our online library of resources, including standard operating procedures, best practices, guides, forms, photos, videos, training tools, and point of sale system to streamline scheduling, client database, billing and reporting. This commitment to excellence is why 75% of our franchise growth is from current owners.

What It Costs

Estimated Total Costs Low High
Initial Franchise Fee $40,000 $40,000
Initial Franchisee Travel Expenses During Training at Aqua-Tots Swim School University (ATU) in Arizona $2,000 $16,000
Rent or Real Estate $12,000 $55,000
Pool Design, Build and Aquatic Supplies and Equipment $75,000 $190,000
Tenant Improvement $285,000 $505,000
Computer Fax Color Printer and Copier $3,000 $8,000
Signage $7,000 $27,000
Misc. Opening Cost $6,000 $17,500
Opening Inventory for Retail Lines $9,000 $16,000
Advertising $14,000 $35,000
Aqua-Tots Swim School Preferred Software $249 $249
Additional Funds for Initial Three (3) Months $40,000 $95,000
Estimated Total $493,249 $1,004,749

Who We’re Looking For

We’ve been where you are, trying to decide what the next step looks like in your career. That’s why we as a company want to get to know YOU, beyond the business facts and figures. Our franchisees are our family. We may not have been born into the same household, but we chose each other intentionally, and have succeeded at making a difference beyond ourselves because of our like-minded passion. We’re looking for those who, like us, see a need for swim lessons, for community, for purpose beyond the pool. We’re looking for those who are determined to change the world and make it a safer place, first and foremost.

What To Do Next

We’d love to hear from you! For more information or to learn if a franchise opportunity is available in your area, please fill out the form below, and we’ll get in touch with you soon.

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  • Where would you like to open an Aqua-Tots Swim School?