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Aqua-Tots Swim Lessons in Holland, MI
50% off first Month when you enroll 2+ days a week
(Redeem by phone or in person only)

Location
12610 Felch Street Suite 100
Holland, MI 49424
Hours of Operation
Monday
10:00am - 8:00pm
Tuesday
10:00am - 8:00pm
Wednesday
10:00am - 2:00pm
Thursday
10:00am - 8:00pm
Friday
10:00am - 8:00pm
Saturday
9:00am - 2:00pm
Sunday
9:00am - 12:00pm

Swim Pricing & Perks

Flexible Scheduling & Make-up Lessons
Evening & Weekend Availability
Progress Tracking on the Aqua-Tots App
Sibling Discounts
Our 30-minute swim lessons are geared for swimmers 4 months to 12 years old.
Most Popular!

Group Lessons

4:1 Student-to-Instructor Ratio

$28/LESSON*
billed at $122/mo

Semi-Private Lessons

2:1 Student-to-Instructor Ratio

$55/LESSON*
billed at $240/mo

Private Lessons

1:1 Student-to-Instructor Ratio

$101/LESSON*
billed at $440/mo
Annual Registration Fee: $30/Child or $60/Family; Otter Club VIP Registration: $149/Family *Price per lesson reflects monthly tuition averaged over 52 weeks (based on one visit per week).

What Parents Say About Our Swim Lessons

Top Parent Resources

Frequently Asked Questions

We begin teaching children to swim as young as four months old, but if your child is older than that, go ahead and start now—there’s always time to learn! The proven Aqua-Tots curriculum is designed to teach children of all ages and abilities how to become safe and confident swimmers for life.

Looking for swim class times that fit your schedule?
Check Out Our Swim Schedule
Curious about what level your child would be in?
Use Our Swim Level Finder
Why Choose Aqua-Tots Holland
Aqua-Tots Holland offers year-round swim lessons in the largest pool in the Aqua-Tots network where children build confidence and water safety skills. Opened in 2024 and conveniently located off Highway 31 near North Park Plaza, we proudly serve families from Holland and Zeeland. With flexible scheduling and a supportive team, our program was ranked Top 10 for Best Swim Lessons in GRKids Family Favorites
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Lessons for All Ages and Abilities
Aqua-Tots Holland’s swim program is designed for children of all abilities, from infants as young as four months through confident swimmers up to age 12. Each level builds essential water safety and swim skills while supporting steady growth and independence in the water.
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Convenience and Comfort for Families
Holland families can choose from a variety of class times, track progress, and request make-up lessons through the Aqua-Tots app. Parents can relax in our comfortable lobby with a pool viewing area and free Wi-Fi while their child builds essential water safety skills
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Trusted Worldwide, Rooted in Holland
Our curriculum is trusted worldwide, but our commitment is to Holland. We engage in continual training to stay updated on the latest water safety innovations while staying rooted in our community. We're your neighbor, dedicated to making Holland families safer in and near water.
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Meet Our Holland Team
At Aqua-Tots Holland, our team is our family, and we're excited to introduce them to you. Our amazing managers and friendly front desk staff are here to assist your family and show you what the Aqua-Tots experience is all about. Whether you have questions about our program, need help scheduling lessons and make-up lessons or just want to say hi, our team is ready to serve you. At Aqua-Tots Holland, our certified instructors are excited to welcome your child into the pool. With 40+ hours of in-classroom and in-water training, they are well-equipped to teach your child everything they need to know to become a safe and confident swimmer for life. The proven Aqua-Tots curriculum is used all over the world to teach more than five million swim lessons every year.

Rob

Our Owner
Rob grew up in Portage and attended Grand Valley State University where he received a degree in advertising & public relations. After college, he worked with Grand Rapids Drive, the NBA G League affiliate of the Detroit Pistons, as the COO. In 2021, he left to pursue an opportunity with Aqua-Tots. Rob has been married to Hannah for eight years and they have three wonderful children, Charlotte, Hayes and Ari.

Jagar

Aquatics Manager
Jagar began his Aqua-Tots journey as a water safety instructor and quickly stood out for his ability to connect with swimmers and support their progress. As an aquatics manager in Holland, he helps ensure every child moves confidently through the program while building strong water safety skills.

Jolene

Marketing Coordinator
Jolene grew up in West Michigan, graduating from Grand Valley State University with a degree in photography. Jolene joined the Aqua-Tots team in fall 2024 and splits her time up between the Portage, Grand Rapids, and Holland locations. Jolene advocates for water safety by connecting with local families and sharing content about the importance of swim lessons in the community.

Local Happenings at Aqua-Tots Holland

We’re Hiring!

We’re looking for friendly go-getters who are ready to make waves in their career!

Gift Cards Now Available

Aqua-Tots gift cards are the perfect gift for any occasion! Use them on lessons and merch at any location throughout the U.S. or Canada.

Your Voice Is Important

Leave us a review on Google to help others learn about Aqua-Tots.

An Award-Winning Swim School Brand

Aqua-Tots is proud to be recognized as an industry leader in swim instruction, named Entrepreneur’s Top 10 Children’s Franchises in 2025 and Franchise Business Review’s Top Franchises. With more than 35 years of experience and over five million swim lessons taught each year, families in Holland trust our proven approach to water safety and swim education.

National Water Safety Month

May is National Water Safety Month! In addition to emphasizing water safety tips throughout the month, swimmers in Levels 3 and up get the opportunity to participate in Water Safety Week, where they will learn how to safely get to the pool’s edge while wearing their clothes and shoes in the event they accidentally enter water.

School Partnerships

Aqua-Tots is committed to increasing access to water safety education for children. We partner with local daycares and preschools to provide on-site water safety presentations that teach essential safety skills around water. Together, we help families raise safer, more confident kids in Holland. 

S.N.A.P. Program: Adaptive Swim Lessons in Holland

Aqua-Tots Holland offers S.N.A.P. (Students Needing Adaptive Programming) for children with autism, Down syndrome, cerebral palsy, developmental delays, deafness, or blindness. One-on-one instruction with tailored goals in a safe environment helps every child build confidence and water safety skills. 

Aqua-Tots Events

At Aqua-Tots Holland, we’re more than a swim school; we’re a community! We host the Swim Meet of Champions, Sweetheart Swim and Swim with Santa. These events offer fun, family-friendly activities and a place for little swimmers and parents to make new friends!