At Aqua-Tots Swim Schools, we follow seven core values in our interactions with our customers, our employees and the communities we serve daily.   These core values are the fabric of our company and make us unique worldwide, they are what separate us from our competitors, and they continually drive us to a higher standard of business in the swim school industry.

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AFFIRM EACH OTHER’S STRENGTHS AND PROTECT EACH OTHER’S WEAKNESSES

We are constantly evaluating our effectiveness as a leadership team. We push ourselves, our employees and our franchise owners to excel in all they do by recognizing what they do well, as well as looking out for opportunities in which they can improve in order to better help the communities we serve.

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TREAT OTHERS THE WAY YOU DESIRE TO BE TREATED

This is the Golden Rule we live by: Every person, adult and child, every interaction, every day matters to us. We believe in treating each and every family just like our own.

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EXTEND GRACE TO THOSE WHO ARE TEACHABLE

Every day is an opportunity to be a lifelong learner.   Whether adult or child, a customer, an employee, or a vendor for Aqua-Tots, we are committed to learning and improving together and will remain open and honest with one another so the families we serve win.

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SEEK FIRST TO UNDERSTAND OTHERS, BEFORE TRYING TO BE UNDERSTOOD

We each have unique perspectives, so we each see things differently. Our staff is committed to first understanding every situation to ensure a positive solution is developed to meet our customer’s concerns, goals, and needs. We want to meet your expectations every lesson, every time.

Aqua-Tots Swimming Lessons - Core Values

CHOOSE RELATIONSHIPS OVER PROFITS

Relationships matter to us in the communities we serve daily. Our swim lessons help make a life-saving difference for adults and children when they become safer around water.

Aqua-Tots Swimming Lessons - Core Values

THINK OUTSIDE THE BOX; ALWAYS QUESTION STATUS QUO

We are always pursuing excellence to find better ways to serve our families. We continue to improve and challenge ourselves on a daily, weekly, and annual basis to make your experience with Aqua-Tots Swim Schools the very best it can be. We strive to not only meet, but exceed the expectations of our families.

Aqua-Tots Swimming Lessons - Core Values

PRAISE IN PUBLIC; CORRECT IN PRIVATE

When someone does well at Aqua-Tots, we recognize them in front others. When someone is struggling a bit, we correct in private to ensure we attack the problem, not the person. This makes us all better.