At Aqua-Tots Swim Schools, we follow seven core values in our interactions with our customers, our employees and the communities we serve daily. These core values are the fabric of our company and make us unique worldwide, they are what separate us from our competitors, and they continually drive us to a higher standard of business in the swim school industry.
AFFIRM EACH OTHER’S STRENGTHS AND PROTECT EACH OTHER’S WEAKNESSES
We are constantly evaluating our effectiveness as a leadership team. We push ourselves, our employees and our franchise owners to excel in all they do by recognizing what they do well, as well as looking out for opportunities in which they can improve in order to better help the communities we serve.
TREAT OTHERS THE WAY YOU DESIRE TO BE TREATED
This is the Golden Rule we live by: Every person, adult and child, every interaction, every day matters to us. We believe in treating each and every family just like our own.
EXTEND GRACE TO THOSE WHO ARE TEACHABLE
Every day is an opportunity to be a lifelong learner. Whether adult or child, a customer, an employee, or a vendor for Aqua-Tots, we are committed to learning and improving together and will remain open and honest with one another so the families we serve win.
SEEK FIRST TO UNDERSTAND OTHERS, BEFORE TRYING TO BE UNDERSTOOD
We each have unique perspectives, so we each see things differently. Our staff is committed to first understanding every situation to ensure a positive solution is developed to meet our customer’s concerns, goals, and needs. We want to meet your expectations every lesson, every time.
CHOOSE RELATIONSHIPS OVER PROFITS
Relationships matter to us in the communities we serve daily. Our swim lessons help make a life-saving difference for adults and children when they become safer around water.
THINK OUTSIDE THE BOX; ALWAYS QUESTION STATUS QUO
We are always pursuing excellence to find better ways to serve our families. We continue to improve and challenge ourselves on a daily, weekly, and annual basis to make your experience with Aqua-Tots Swim Schools the very best it can be. We strive to not only meet, but exceed the expectations of our families.
PRAISE IN PUBLIC; CORRECT IN PRIVATE
When someone does well at Aqua-Tots, we recognize them in front others. When someone is struggling a bit, we correct in private to ensure we attack the problem, not the person. This makes us all better.